24 Nov

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The internet is for everyone. While there are certain groups of people that are more internet-active than others, everyone is online these days. By selling online, you open your shop up to a huge market of people from all walks of life.Once you’re e-commerce enabled you can sell well beyond the borders of your usual consumer base.E-commerce can help you grow your business, to help you see what e-commerce can do for you.

E-Commerce Increases Availability

All brick-and-mortar shops have an opening time and a closing time. Some big chains can stay open all-day, but this takes a big staff that most independents can’t afford to maintain. This means that there are long periods of time each day (or more accurately each night) when you aren’t selling. And these days more and more people are getting online, in the later hours of the day, and browsing products from the comfort of their own homes. Using e-commerce eliminates the limitation of ‘open hours’ as it remains open 24/7, letting shoppers shop at their own convenience.

Unlimited Customer Reach

Whatever you put on the internet is for the world to see. Unlike physical stores that are limited to their physical area, e-commerce has no such limitation to how wide your customer reach can be. E-commerce provides increased visibility and sales by letting everyone that’s looking for your products online find you. Even when you’re targeting a niche audience, you’re guaranteed to expand beyond your shop’s physical area. And since shoppers don’t have to make it to your shop to browse your products, you’ll be gaining loyal customers across the country. Shoppers a hundred miles away will be browsing your products from the comfort of their own beds. Which brings us to what, for most consumers, is the best part of e-commerce.

Easy, Convenient Purchases

Shopping online is convenient. That’s its real strength. There are plenty of downsides to shopping online, like having to buy a product without actually seeing it in person and without being able to talk to a shop assistant if you have any special wants or requirements. It’s also lacking the personal touch of the in-store experience and you don’t get any of the atmosphere or community that a physical shop might have. But by God is it more convenient.

So Why Not Give it a Try?

At the end of the day, e-commerce is a great opportunity to facilitate sales. It’s a great way to just let your customers buy. Let them browse from home, even if they live far away, or are usually too busy to shop. Let them buy with a few clicks of their mouse and a few taps of the keyboard. Let your customers shop the way they want to shop and you’ll see your sales grow. You might also see your footfall rise with your sales. A little online notoriety can bring customers in and if someone made a purchase, who wouldn’t otherwise have found you, or wouldn’t have been willing to travel out to your shop, you might find that happy customer visiting you in-store in future.


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- Jonkey Rotham

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