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24 Nov
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Grocery store customers to stay loyal that can be the biggest challenge. In fact, according to a recent study by the Food Marketing Institute: "Shoppers increasingly rely on a broad number of retail channels for grocery shopping, claiming no single retailer as their primary source for food."
Advertising
Grocery stores are no strangers to adverts. Whether promoted in circulars, fliers or catalogs, multiple campaigns running simultaneously can have the most impact.To effectively target customers, consider creating a digital presence for these ads, too. Digital advertising can help deliver deals via social media platforms, on a website where potential customers are looking up recipes, or in search engines, such as Google or Bing.
Use a Personalized Call-to-Action
An eCommerce website without strong calls-to-action will not generate more sales. A call-to-action (CTA) is an element of a web page that directs the customers to take a particular step. For instance, in product pages, this could be a button labeled “Add to Cart” or “Buy Now.”
Simplify the Checkout Process
Simplifying the checkout process is an excellent way to ethically increase your eCommerce sales. In fact, one of the main reasons for shopping cart abandonment is that there are so many steps in the order process. According to the research, 27% of cart abandonment is due to a complicated or extended checkout process.
Customer Experience
Positive in-store experiences increase the likelihood customers will return. This could mean extra staff out on the floor to assist with inquiries, to ensuring checkout lines run as smoothly as possible.
Keep Up to Date
Always review labels, expiration dates, pricing, etc. Incorrect messaging, or even expired products on your shelves, can quickly damage a company's reputation as a reliable grocer.
Provide Multiple Payment Options as Possible
Having multiple payment gateways for your online grocery store provide more convenience to your customers. Moreover, it will prevent shopping cart abandonment. Although, many payment gateways give consumers the option to buy using their smartphones, further adding to the flexibility.Tiered pricing is an excellent way to target an audience and inspire consumers to spend. It is a strategy employed to determine a price per unit within a range. It’s necessary to consider pricing as that will perform a part in your consumer’s overall satisfaction.
Enter: grocery store apps
While customers are increasingly more comfortable conducting business and making purchases right through their mobile devices, grocery stores are catching on, utilizing grocery development apps for white label solutions and transporting customers to digital store aisles.
